Europe's largest international healthcare trade show; Medica

Image courtesy of Messe Düsseldorf GmbH

5 forums, 5 conferences, more than 5.000 Exhibitors from more than 70 countries, 7 main product categories in 17 halls. 

UK Companies at Medica - Dusseldorf, Germany; 14-17 November 2016.

It's mid-November, so the Industry heads for Dusseldorf.  For in Dusseldorf, the world's biggest medical trade fair, MEDICA (together with the leading international supplier trade fair COMPAMED) is held.

The show is always good value, providing stimulating interest with new and fresh ideas and products.  It is no surprise, therefore, that Medica remains an absolute must for suppliers and buyers alike, as well as anyone wishing to stay up-to-date in this field. 

For suppliers, Medica provides an opportunity to present themselves in top form to any audience with decision-making powers and involved in sales.  This is now more pertinent than ever given that medical technology is encountering market developments with value-orientated sales.  The focus, therefore, is not just on the price of the products, equipment and systems, but on cost-benefit considerations throughout the complete product life cycle.  After-sales such as unit maintenance, for example, as well as user trainings and suitable financings are also taken into consideration.

With regard to new products, Medica 2016, once again, attracted around 5,000 exhibitors from approx. 70 countries, all mostly with a particular interest in the global health business.  This is due to the market being characterised by the dynamics of important supplier trends.  .

Once again this year, the Industry's big players were out in force;  Siemens, Philips Healthcare, Toshiba and Stryker to name just a few ...

From the UK there was a very strong presence represented by companies large and small. The Diagnostics Division of Huntleigh Healthcare (pictured below), Sidhil (a Yorkshire-based company specialising in beds, trolleys, and other associated furniture for the health sector, which launched an innovative hospital bed at the show) and SLE were all examples of UK companies who exhibited independently.

Of the show, Darren Meilak, Marketing Manager, Huntleigh Healthcare said:

" It was great to meet with existing distributors and engage with so many new faces at Medica 2016 in Dusseldorf. We proudly showcased the entire portfolio and presented our latest developments including; the new LymphAssist homecare and professional Intermittent Pneumatic Compression devices and our Spot Monitor from the Smartsigns range. Reaction to our products was fantastic and we look forward to following up our conversations in the coming weeks"

 and SLE reported:

A great Medica! This year’s meeting was a real blast!  If you had the opportunity to visit Medica this year, then you will know that there was a renewed enthusiasm on the stand where we were showing our new SLE6000 ventilator.

Everyone was buzzing, and I think that we saw more than 40 distributors and did nearly as many demonstrations… and why? Because we had the SLE6000 on the stand. There were times when people were queuing to have a demonstration. Feedback was amazing, and the overall response was “When can we have one?”

There were, in addition, 100+ UK companies exhibiting within the UK Pavilion in Hall 16 under the auspices of the ABHI (Association of British Healthcare Industries).  ABHI hosted the largest UK pavilion within Medica, and incorporated groups from Medilink UK, Invest Northern Ireland and Scottish Development International. 

New-to-market UK products within the UK pavilion included:

  • the iTENS with Bluetooth technology, Stimplus Pro Electro-acupuncture unit and digital ranges(Body Clock - TENS Machines, TENS Unit electrodes, Electronic ...)
  • the EpiCise, a new device for cervical biopsies, which enables accurate grading and confident exclusion of cervical pathology by targeting and proving undamaged, orientable samples for histopathology Exmoor Plastics Ltd  
  • a new Knee Trainer with aspiration, injection and ultrasound capabilities together with a new Abdominal Examination Trainer (showcased at Medica), (Limbs & Things);
  • new RP check for use by lung function labs and pulmonologists as part of MD Diagnostic's latest range of breath carbon monoxide monitors for smoking cessation;new Medical Gas Emergency Kits, unique Purair 750 Maternity AGSS systems with state-of-the-art digital gauges from MD Diagnostics Ltd;
  • the new neo-natal version of  MGE Worldwide's SAM range of e.p.s. portable suction units;
  • and
    the "SmartTouch" - a new safety artery finder - the world's first personal device designed to enhance the safety, simplicity and success-rate of arterial blood draws and line placement ( PPS | PPS - Pressure Profile Systems ).

In addition, innovative products were on show such as Rober's pioneering pressure ulcer mattresses which caters for patients that are immobile, bariatric or with existing pressure injuries (as pictured below).  Patients nursed upon Rober mattresses require less frequent manual repositioning as the mattresses provide regular, complete pressure elimination to all parts of the body in contact with the mattress. A buyer, therefore, opting to purchase these mattresses would embrace personnel savings as well as the other valuable gains for their everyday nursing or acute-care facilities.

Paul Benton, International Director of the ABHI, said:

“We were extremely excited to be at MEDICA to showcase the high level of expertise that the UK has to offer. The UK is open for business and keen to forge global healthcare links and MEDICA offers the perfect platform to do this.
Leading British businesses is bringing solutions to healthcare challenges that will transform the way care is provided in the future. This will, ultimately, have the power to radically improve outcomes for patients, globally."

The number of visitors and interest in UK products seem to endorse Paul's sentiments.  AmeeraHealth spoke to many exhibitors on the pavilion and visitors to it who were impressed with the professionalism of the show generally, and the UK Pavilion, specifically. 

Exhibitor, Lucinda Dargavel Scott-Morgan, PR & Communications Manager at pdr, having enjoyed the opportunity Medica provided to meet with potential clients, looks forward to returning to Dusseldorf next year. 

Likewise Keith Gordon, Director of Limpeeze Ltd who, exhibiting on the Irish Pavilion (a  co-exhibitor of ABHI), had a solid stream of enquiries throughout the show said of Medica:

""As a first-time attendee and exhibitor it was a huge experience, one which I hope to emulate next year. "

(See further mention of Limpeeze Ltd below).

Digital Revolution

The ABHI Pavilion, and, indeed, the show organisers also acknowledged the growing importance of digitisation; it now being unstoppable in industrialised countries, although, naturally, moving  faster in some nations than others.

"An international comparison of digital health strategies" session ("Digitale Gesundheit im internationalen Vergleich") at  MEDICA ECON examined the opportunities and challenges of digitisation and what others can learn from its pioneers.

Professor Britta Böckmann, Dortmund University of Applied Sciences and Arts, Department of Medical Informatics, led the conversation at this thought-provoking and inspirational Forum.  A medical field to highlight a Medica forum and attract related companies, no doubt, for many years to come.

Exhibition space is already being reserved for Medica 2017.  See dates to follow.

Dates for the Diaries: Medica Dates for 2017:  Monday 13th -16th November 2017;


Image courtesy of Messe Düsseldorf GmbH

As with most trade fairs, there is a lot of walking involved at Medica.  No wonder, therefore, Limpeeze's handy resealable pouches (Developed to easily fit into a sports bag, handbag or car glove compartment) and comprising Podiatrist Designed & carefully-developed products to relieve the pain of corns, hard skin, heel pain, blisters and toe pressure were so popular at the 2016 show (see first-time exhibitor comment above).